Ultimate Guide to a 7-Figure Coaching Business

The coaching industry heavily relies on assumptions, as the vast amount of knowledge and information available is based on personal experiences rather than facts. Most of this information has not been thoroughly researched, tested, or validated over extended periods of time, and is not grounded in psychology or science.

While much of the advice given to aspiring coaches may be true for certain individuals, it is typically based on one person's personal experiences. They may have tried something that worked for them, but it could have been a coincidence. Nonetheless, this advice is widely spread as a universal truth that is expected to work for everyone.

As I was creating Evercoach, a company aimed at helping people become better coaches, I found it disconcerting, frustrating, and annoying to see so much misinformation being perpetuated. Coaches, once trained by Evercoach, were receiving terrible advice on how to build their coaching businesses, advice that lacked any factual basis.

To address this problem, we decided to write The Business of Coaching. In this book, we provide an honest perspective on what is truly important and critical to building a powerful, sustainable, and long-term coaching business. The ideas and strategies presented in this book have been tested, evaluated, and refined over a decade, across diverse organizations and for various coaches.

The purpose of this book is to equip you with the tools that have the potential to catapult your coaching career. However, there is an important caveat: given enough time, everything presented in this book can work for anyone. The key is to identify and implement that one thing that will yield immediate results for you.

Our sincere hope is that this book will enable you to: understand and overcome assumptions in the coaching business, effectively communicate with clients, grasp the nuances of business management, create exciting products, and foster exponential business growth.

We are providing you with the tools and encouraging you to experiment and discover what works best for you in your unique circumstances. You have the freedom to determine your own path to success.

It is crucial to emphasize that this book is not a definitive guide. This is a pitfall commonly associated with many business books - people tend to follow the advice religiously. However, no book can provide absolute answers. Each individual is different, and our experiences and outcomes will be unique. Your success will depend on the effort and knowledge you invest, as well as the specific industry you operate within.

The aim of this book is to level the playing field and offer you all the insights and strategies needed to build a thriving coaching business. The manifestation of these strategies in your own journey will depend on the effort you exert and the depth of your understanding. Certain aspects of the book may be confusing due to the abundance of information, but identifying that one thing that resonates with you will lead you to triumph.

Lastly, we recommend that you read this book sequentially, from start to finish. Skipping around will cause you to miss important concepts and hinder your overall comprehension. Following the evolution of the concepts alongside a coach's journey is vital for a meaningful reading experience.

Enjoy your reading and best of luck on your coaching journey!

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